2.3M Georgians Expected to Travel for Thanksgiving

Staff Report

Friday, November 22nd, 2024

 

AAA expects record-setting travel numbers for Thanksgiving. Over 2.3 million Georgians are forecast to travel 50 miles or more for the holiday. That’s an all-time high for Thanksgiving and nearly 40,000 more travelers than last year.

National travel numbers are also expected to set new records, with an estimated 79.9 million travelers. The 2% growth is 1.7 million more people than the previous year's record set and 2 million more than in 2019.

These record-setting traveler numbers are driven by economic growth, declining inflation, and strong income gains, which are expected to boost consumer spending by 4.6% compared to last year.

“We expect to see record travel numbers across the board,” said Debbie Haas, Vice President of Travel for AAA – The Auto Club Group. “With more people taking to the roads, skies, rails, and sea, travelers should expect congested roads and longer lines at transportation terminals. AAA encourages travelers to develop their plan now and consider travel insurance, which compensates for flight cancellations, delays, and lost luggage.”

AAA expanded the number of days in the Thanksgiving holiday travel period to capture the flow of holiday travelers. Instead of Wednesday-Sunday, this year’s Thanksgiving holiday travel period is seven days, stretching from Tuesday, November 26 to Monday, December 2. Additionally, we expanded our historical travel numbers to provide an apples-to-apples comparison. 

The U.S. Travelers

Total

Auto

Air

Other

2024

79.9 million

71.7 million

5.8 million

2.3 million

2023

78.2 million

70.4 million

5.7 million

2.1 million

2019

77.8 million

70.6 million

5.3 million

1.9 million

 

Georgia Travelers

Total

Auto

Air

Other

2024

2.3 million

2.1 million

148,322

42,854

2023

2.2 million

2.0 million

146,999

39,992

2019

2.2 million

2.1 million

145,347

38,961

Thanksgiving Travelers by Mode

Automobile travel will set new records nationwide and in Georgia. AAA projects that more than 2.1 million Georgians will take a road trip over Thanksgiving—35,996 more travelers than last year's record.

Nationally, gas prices are trending lower this Thanksgiving season compared to 2023. The national average last Thanksgiving Day was $3.26, and the state average was $2.79. Georgia drivers are currently finding an average price of $2.92, which is 13 cents higher than last year. Visit GasPrices.AAA.com to view national, state, and regional gas price averages.

Falling oil prices this autumn may help push the national average below $3 a gallon for the first time since 2021, and that could happen before drivers hit the road for Thanksgiving. Regionally, drivers east of the Rockies will find gas between $2.25 to $2.50 a gallon in more than a dozen states.

AAA car rental partner Hertz says Atlanta, Las Vegas, Los Angeles, Miami, Oahu, Orlando, and Phoenix are the cities with the highest demand for the Thanksgiving holiday. The busiest car pick-up day is expected to be the Wednesday before Thanksgiving, and the busiest rental return days will be the Monday and Tuesday after the holiday.

Thanksgiving air travel is also expected to set a new record. Nationally, AAA projects that 5.84 million people will fly domestically this holiday. That’s an increase of 2% compared to last year and a nearly 11% increase over 2019.  

According to AAA booking data, domestic airfares are up 3% this year, while the number of bookings is similar to last year. International flight bookings are up 23% compared to last Thanksgiving, partly because the international flight cost is down 5%.

Other modes of transportation increased by 9% from last year. Nationally, nearly 2.3 million people are expected to travel by various transportation methods, including buses, cruises, and trains. This category is seeing an 18% jump over 2019, in large part due to the popularity of cruising.

“The demand for cruises has been red-hot this year,” Haas continued. “Domestic and international cruise bookings are up 20% compared to last Thanksgiving. As new ocean and river cruising options have been introduced, more travelers are discovering the value and joy of cruising.”

Best/Worst Times to Drive

According to INRIX, a provider of transportation data and insights:

  • The worst times to travel by car over Thanksgiving are Tuesday and Wednesday afternoon.

  • The best time to hit the road is Thanksgiving Day when interstates and highways are typically clear.

  • Drivers returning home on Sunday should leave early in the morning, and those returning on Monday should expect a mix of travelers and work commuters on the road.

“With a record number of travelers expected to be on the road, drivers should follow traffic apps and local news alerts to avoid major delays,” said Bob Pishue, transportation analyst at INRIX. “This is especially important for drivers in metropolitan areas like Boston, New York, LA, Seattle, and Washington, DC, where traffic is expected to be more than double what it typically is on a normal day.”

Please note that the times listed below are for the time zone in which the metro is located.

For example, Atlanta routes = ET and Los Angeles routes = PT.

Best and Worst Times to Travel by Car

 

Date

Worst Travel Time

Best Travel Time

 

Mon, Nov 25

1:00 PM - 5:00 PM

Before 11:00 AM

 

Tue, Nov 26

1:00 PM - 7:00 PM

Before 10:00 AM

 

Wed, Nov 27

1:00 PM - 5:00 PM

Before 10:00 AM

 

Thu, Nov 28

(Thanksgiving Day)

Minimal Traffic Impact Expected

 
 
 

Fri, Nov 29

7:00 AM - 10:00 AM

After 1:00 PM

 

Sat, Nov 30

4:00 PM - 8:00 PM

Before 1:00 PM

 

Sun, Dec 1

12:00 PM - 6:00 PM

Before 1:00 PM

 

Mon, Dec 2

9:00 AM - 6:00 PM

Before 8 AM / After 7 PM

 

Peak Congestion by Metro

Metro

Route

Peak Congestion Period

Est. Travel Time

Increase

Compared to Typical

Atlanta

Birmingham to Atlanta

via I-20 E

Sunday 1st

4:45 PM

3 hours

17 minutes

38%

               

SOURCE: INRIX

AAA’s Top Thanksgiving Destinations

The common theme among the top 10 domestic destinations is warm weather! Four Florida cities are on the list because of their beaches, theme parks, and cruise ports. Other top destinations include New York, California, Hawaii, and Las Vegas. Europe and the Caribbean dominate the list internationally thanks to their beach resorts, tourist attractions, and river cruises. The top Thanksgiving destinations listed below are based on AAA booking data from Tuesday, November 26, to Monday, December 2.

 

DOMESTIC

INTERNATIONAL/CARIBBEAN

Orlando, FL

Budapest, Hungary

Miami, FL

Mexicali, Mexico

Fort Lauderdale, FL

San Juan, Puerto Rico

New York, NY

Cancun, Mexico

Anaheim/Los Angeles, CA

Punta Cana, Dominican Republic

Tampa, FL

Rome, Italy

Honolulu, HI

Amsterdam, Netherlands

San Francisco, CA

Paris, France

Las Vegas, NV

Barcelona, Spain

Atlanta, GA

Munich, Germany

AAA’s Road Trip Tips

  • Get a full vehicle inspection before setting out on your trip.

  • Leave early and allow extra time to get to your destination so you are not in a rush.

  • Identify alternate routes in case you encounter congestion or road closures.

  • Avoid distractions while driving. Program your GPS before your drive.

  • Ensure everyone in the vehicle wears their seatbelt.

  • Never drive impaired.

AAA’s Air Travel Tips

  • Check in early online.

  • Monitor your flight status using your air carrier’s mobile app.

  • Arrive 2-3 hours before scheduled departure.

  • Pack medications and an extra set of clothes in your carry-on bag in case your flight is delayed or canceled.

Tips for Air Travelers who Have Not Booked their Flight Yet:

  • Book a flight that leaves early in the day. Flights in the afternoon and evening are more susceptible to delays and cancellations.

  • Book a direct flight. Otherwise, build extra time between connections if your first flight is delayed.

  • Consider traveling on Thanksgiving Day. This could offer the best combination of availability and price.

“It’s not too late to purchase travel insurance, which can be extremely valuable for air travelers,” Haas said. “There are policies that can provide compensation for flight delays for as little as three hours. And if a flight is canceled, passengers can receive compensation for covered out-of-pocket expenses.”

AAA Reminds Drivers to ‘Move Over for Me’

With more people sharing the roads, the danger for those on the roadside is multiplied. AAA reminds motorists to slow down and move over for first responders, tow trucks, and any motorist with a disabled vehicle on the side of the road.

“We want to make sure all holiday travelers, tow truck drivers, and first responders make it home safely this Thanksgiving,” said Montrae Waiters, AAA – The Auto Club Group spokeswoman. “All drivers can help by moving over for flashing lights, whether it’s a tow truck or a disabled vehicle with its hazard lights on. That small gesture could save a life, even if it adds a few minutes to your commute.”

Holiday Forecast Methodology

Travel Forecast 

In cooperation with AAA, S&P Global Market Intelligence (SPGMI) developed a unique methodology to forecast actual domestic travel volumes. The economic variables used to forecast travel for the current holiday are leveraged from SPGMI’s proprietary databases. These data include macroeconomic drivers such as employment, output, household net worth, asset prices, including stock indices, interest rates, housing market indicators, and variables related to travel and tourism, including gasoline prices, airline travel, and hotel stays. AAA and SPGMI have quantified holiday travel volumes going back to 2000. 

Historical travel volume estimates come from DK SHIFFLET’s TRAVEL PERFORMANCE/MonitorSM. The PERFORMANCE/MonitorSM is a comprehensive study measuring the travel behavior of U.S. residents. DK SHIFFLET contacts over 50,000 U.S. households each month to obtain detailed travel data, resulting in the unique ability to estimate visitor volume and spending, identify trends, and forecast U.S. travel behavior, all after the trips have been taken.

The travel forecast is reported in person-trips. In particular, AAA and SPGMI forecast the total U.S. holiday travel volume and expected mode of transportation. The travel forecast presented in this report was prepared the week of October 7, 2024.

Because AAA forecasts focus on domestic leisure travel only, comparisons to TSA passenger screening numbers should not be made. TSA data includes all passengers traveling on both domestic and international routes. Additionally, TSA screens passengers each time they enter secured areas of the airport, therefore each one-way trip is counted as a passenger tally. AAA focuses on person-trips, which include the full round-trip travel itinerary. As a result, direct comparisons of AAA forecast volumes and daily TSA screenings represent different factors.

*Thanksgiving Holiday Travel Period

For this forecast, the Thanksgiving holiday travel period is defined as the seven-day period from Tuesday, November 26 to Monday, December 2. This is the first year the Thanksgiving forecast has a longer timeframe, including the Tuesday before the holiday and the Monday after. Historically, AAA only looked at Wednesday through Sunday.