LifeLink of Georgia, one of five divisions of LifeLink® Foundation, is on a mission to inspire new organ donor registrations and celebrate those who have decided to save lives as a registered organ, eye, and tissue donor.  Today, LifeLink launches “The Infinity Campaign,” a state-wide educational effort represented by the infinity symbol, demonstrating organ and tissue donation’s lasting impact and highlighting the need for more registered donors in Georgia. 

LifeLink of Georgia partners with hospitals to support and guide families as they establish their loved one’s legacy through organ and tissue donation. They carry out the decisions of registered donors or their families and honor the life of each donor by providing organs and tissue for transplant to as many patients as possible.  In 2023, 457 men, women, and children gifted a legacy of life through organ donation with LifeLink of Georgia, yet there are still nearly 3,000 patients awaiting an organ transplant in Georgia, and thousands more could benefit from tissue transplantation.

“When you become an organ donor, your life story continues through the lives you save, ensuring that your legacy lives on indefinitely,” says Katie Payne, Executive Director, LifeLink of Georgia. “Life is an invaluable treasure, a lesson we learn anew each day from our donor families. Thanks to their generosity, LifeLink of Georgia saves thousands of lives every year, and we are deeply honored to continue this extraordinary mission.”  One organ, eye and tissue donor can potentially save or improve the lives of more than 75 people.

The Infinity Campaign 

The Infinity Campaign features a series of real stories from registered donors, each telling what inspired them to register as a donor and emphasizing the effect this decision has on saving lives. By sharing these stories, LifeLink aims to motivate more people to register as organ, eye and tissue donors and spread the message of hope and life. 

“The decision to become a donor was deeply personal. It is an opportunity to give the ultimate gift – the gift of life,” said Adán Bean.  “I get to continue to tell the story for others, be a little bit of ink in their pen and help them write what they want to write.” 

As part of the campaign launch, LifeLink has created the website mystorycontinues.com which spotlights the Infinity campaign stories and innovative tools, including the opportunity to upload a photo to share your support by spreading the word on social media about the importance of organ, eye and tissue donation.